The Simple A/B Test Blog

A/B Testing Benefits Explained: Why should I use it?

Businesses are constantly striving to improve their online presence and user experience. To achieve this, we rely on various tools and strategies such as A/B testing. In this blog post, we’ll look

Understanding AB Testing Statistical Significance

Businesses often rely on A/B testing to make informed decisions about their products and services. A/B testing is a powerful method for comparing two or more variations of a webpage, app, or marketin

A Simple Guide to AB Testing for Product Managers

As a product manager, you’re constantly striving to improve your product and boost its performance. AB testing for product managers is a powerful technique that can empower you to make data-driven

Visual A/B Testing: How to Optimise Your Design Effortlessly

First impressions are more crucial than ever - whether it’s a website, a mobile app, or a marketing email, the visual design plays a pivotal part in capturing the attention of your audience. But de

What is A/B testing?

When running an online businesses, making informed decisions is crucial. Imagine you run an online store and want to increase your sales. How do you know which changes to your website will work best?

A/B Testing Technical Dictionary

Technical terms don’t need to be scary or complicated. We’ve compiled a list of technical terms related to a/b testing which you may often come across, and we’ve also included a simple explanat

Want to increase your sales?